Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice From Routledge

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Consumer Behavior Analysis: (A) Rational  Approach  to  Consumer  Choice
 From Routledge

Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice From Routledge


Consumer Behavior Analysis: (A) Rational  Approach  to  Consumer  Choice
 From Routledge


Ebook Download Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice From Routledge

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Consumer Behavior Analysis: (A) Rational  Approach  to  Consumer  Choice
 From Routledge

  • Sales Rank: #4196337 in Books
  • Published on: 2013-04-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x .80" w x 6.80" l, .0 pounds
  • Binding: Hardcover
  • 272 pages

About the Author

Donald A. Hantula is an organizational psychologist, Associate Professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and Director of the Decision Laboratory at Temple University, USA.

Victoria K. Wells is Senior Lecturer in Marketing at Durham Business School at the University of Durham, UK. Previously she was a Strategy and Research Associate and Lecturer in Marketing at Cardiff Business School, UK. She has also worked in industry as an Account Executive in marketing communications.

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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice From Routledge PDF

Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice From Routledge


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